- What information we collect and why we collect it.
- How we use that information.
- choices we offer, including how to access and update information.
We’ve tried to keep it as simple as possible, but if you’re not familiar with terms like cookies, IP addresses,
pixel tags and browsers, then read about these key terms first. Your privacy matters to Google so whether
you are new to Google or a long-time user, please do take the time to get to know our practices –
and if you have any questions contact us.
Information we collect
We collect information to provide better services to all of our users – from figuring out basic stuff like which
language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online,
or which YouTube videos you might like.
We collect information in the following ways:
- Information you give us. For example, many of our services require you to sign up for a Google Account. When you do, we’ll ask
for personal information, like your name, email address, telephone number or credit card to store with your account. If you want
to take full advantage of the sharing features we offer, we might also ask you to create a publicly visible Google Profile, which
may include your name and photo.
Information we get from your use of our services. We collect information about the services that you use and how you use them, like
when you watch a video on YouTube, visit a website that uses our advertising services, or view and interact with our ads and content.
This information includes:
We collect device-specific information (such as your hardware model, operating system version, unique device identifiers,
and mobile network information including phone number). Google may associate your device identifiers or phone number with your Google Account.
When you use our services or view content provided by Google, we automatically collect and store certain information in server logs. This includes:
details of how you used our service, such as your search queries.
telephony log information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls.
Internet protocol address.
device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.
cookies that may uniquely identify your browser or your Google Account.
When you use Google services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address,
GPS, and other sensors that may, for example, provide Google with information on nearby devices, Wi-Fi access points and cell towers.
Unique application numbers
Certain services include a unique application number. This number and information about your installation (for example, the operating system type and application version number)
may be sent to Google when you install or uninstall that service or when that service periodically contacts our servers, such as for automatic updates.
We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
Cookies and similar technologies
We and our partners use various technologies to collect and store information when you visit a Google service, and this may include using cookies or similar technologies to identify your
browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features
that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising
services, such as those using the DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about
visits to multiple sites.
Information we collect when you are signed in to Google, in addition to information we obtain about you from partners,
may be associated with your Google Account. When information is associated with your Google Account, we treat it as personal information.
For more information about how you can access, manage or delete information that is associated with your Google Account, visit the Transparency
and choice section of this policy.
How we use information we collect
We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect
Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.
We may use the name you provide for your Google Profile across all of the services we offer that require a Google Account. In addition, we may
replace past names associated with your Google Account so that you are represented consistently across all our services. If other users already
have your email, or other information that identifies you, we may show them your publicly visible Google Profile information, such as your name and photo.
If you have a Google Account, we may display your Profile name, Profile photo, and actions you take on Google or on third-party applications connected to
your Google Account (such as +1’s, reviews you write and comments you post) in our services, including displaying in ads and other commercial contexts.
We will respect the choices you make to limit sharing or visibility settings in your Google Account.
When you contact Google, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you
about our services, such as letting you know about upcoming changes or improvements.
We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services.
One of the products we use to do this on our own services is Google Analytics. For example, by saving your language preferences, we’ll be able to
have our services appear in the language you prefer. When showing you tailored ads, we will not associate an identifier from cookies or similar
technologies with sensitive categories, such as those based on race, religion, sexual orientation or health.
Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results,
tailored advertising, and spam and malware detection.
We may combine personal information from one service with information, including personal information, from other Google services – for example to make
it easier to share things with people you know. Depending on your account settings, your activity on other sites and apps may be associated with
your personal information in order to improve Google’s services and the ads delivered by Google.
Google processes personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live.